ABOUT US

Our Company

Formo Furniture is more than just a name—it represents our vision of form, function, and modern living. As the official international brand of QIAI Furniture, a well-established manufacturer based in Foshan, China, Formo was created to bring high-quality, design-forward furniture to customers around the world.

At Formo, our mission is simple: to deliver furniture that is not only beautiful and well-crafted, but also smartly priced. We believe that great design should be accessible—and that everyone deserves to find their own style. Whether it’s modern minimalism, timeless elegance, or bold individuality, our diverse collections are made to inspire and adapt to how people truly live.

With a commitment to thoughtful design, exceptional value, and global craftsmanship, Formo Furniture is here to help you create a space that feels uniquely yours.

Integrated, Crafted, Trusted

OUR accolades

Our company has been honored with multiple prestigious accolades. Serves as Executive President Unit of Foshan Furniture Association, Vice President Unit of Guangdong Furniture Association, and Executive Chairman of Foshan Home Furnishing Association. Awarded three national-level certifications including "China's Best-Selling Furniture Brand", "China Self-Innovation Brand", and "China Green Environmental Protection Product". Officially designated by the Sultanate of Oman as the certified procurement partner for furniture products in China.

8000+

Premium Products

5000+

Satisfied Customers

50+

Winning Awards 

25+

Countries

Our Mission & Vision

At Formo, we bring the elegance and simplicity of Italian minimalist design into your home, offering furniture that perfectly balances aesthetics with functionality. Our mission is to provide timeless pieces that elevate everyday living through clean lines, refined materials, and innovative craftsmanship.

BEHIND THE DOOR
Title

JOANN HE

Director of Product & Strategy
Title

Joaan is a second-generation heir of a 20-year family legacy in the Foshan furniture industry and the founder of a premium home furnishing brand expanding into global markets. She holds a Master’s degree in Finance from one of China’s top four business universities and has entrepreneurial experience, having launched two FMCG brands during her university years.

Raised in the heart of China’s furniture capital, Joaan grew up immersed in the full industry chain—from Italian-inspired luxury to minimalist and modern Chinese styles. Her vision blends China’s cost efficiency with European design standards, reshaping traditional production through a global supply chain lens.

She is committed to making high-quality, high-value furniture accessible worldwide—and to showcasing the best of Foshan’s “intelligent manufacturing” to a global audience.

Jingqi Kay Liu

Director of Design & Creative
Title

Jingqi Kay Liu is a creative director with a multidisciplinary background in architectural and interior design, as well as brand curation. Having lived in the U.S. for 11 years, she brings five years of professional experience and a deep understanding of the intersection between design, culture, and technology. She has contributed to the design and construction of significant projects, including schools and music halls. She has exhibited her work in New York galleries, and collaborated with institutions such as the New York Public Library (NYPL) and NASA.

Beyond design practice, she has taught at prestigious institutions, shaping the next generation of designers. Her expertise extends to brand culture strategy, where she crafts compelling narratives that merge spatial design with identity building. Proficient in advanced methodologies and digital fabrication, she approaches furniture design as an exploration of space, history, and human interaction.

As a creative director, Jingqi integrates visionary thinking with historical depth, curating immersive brand narratives that go beyond aesthetics. Her work redefines the evolving relationship between furniture, space, and human experience, fostering a cultural dialogue that resonates across disciplines.

Chloe Lee

Director of Business & Marketing
Title

Chloe Lee is a scholar of art history, theory, and aesthetics, as well as the founder of a design company and a cross-border trade specialist. She is also a social innovation practitioner and an avid traveler, continually exploring the intersections of culture, design, and community.

As a museum and public education professional, she examines how art shapes collective experiences. As a scholar of aesthetics, she delves into the profound connection between spiritual belonging and the essence of home. As a social innovator, she is captivated by the ways in which communities transform into true places of belonging.

At her core, she believes that thoughtfully designed living spaces are the foundation of a fulfilling life. This conviction fuels her work as a international commerce advocate, dedicated to bringing Foshan’s design excellence to the world—because great craftsmanship deserves a global audience, not just as furniture, but as a way of living.

LORING CHEN

Director of Operations & Development
Title

Loring Chen is a specialist in business analysis and international commerce, currently pursuing his studies while already bringing years of experience in market research and website development to the team. As the technical architect of our online platform, he ensures that the elegance of our high-end furniture is reflected in every aspect of the digital experience.

With a solid foundation in global trade and consumer insight, Loring contributes to the strategic positioning of the brand across international markets. His background as a creative thinker and seasoned gamer also informs his user-first approach—merging structure, imagination, and refined aesthetics into a seamless online journey.

He believes that great design deserves a digital home that matches its quality. For him, technology is not just functional—it’s an extension of craftsmanship, translating beauty into every click, scroll, and interaction.

Our Facility

At Formo Furniture, we believe that seeing is understanding. Our facility combines a 10,000㎡ showroom and a fully integrated manufacturing base—offering a complete journey from design inspiration to production excellence.

 

Go to Our Facility

Our Clients

Formo Furniture is proud to serve a diverse and global clientele, delivering tailored furniture solutions for prestigious spaces around the world. Our work spans luxury hospitality, commercial lounges, and bespoke private residences—each project reflecting the unique needs and cultural identity of our clients.

View Our Projects

Have a question?

Give us a call or mail us by anytime, we endeavor to answer all inquiries within  24 hours on business days. We will be happy to answer your questions.